The Minimum Viable Innovation Accounting System

Posted by Dan Toma
On 18/07/2025

For years, executives have cited one consistent barrier to investing in innovation: the inability to measure it. Without clear metrics, innovation is often relegated to the sidelines—seen as a discretionary activity rather than a disciplined driver of growth. The consequences are real: careers in innovation become cul-de-sacs, and companies underinvest in what should be a […]

Growing out of a crisis: five strategy lessons from Garmin

Posted by Dan Toma
On 13/06/2025

When disruption hit, Garmin didn’t try to outmuscle its competitors—it outlearned them. By turning R&D into a tool for exploration rather than just execution, Garmin used innovation to test new markets, understand shifting customer behaviors, and validate its next growth curve. Its pivot to wearables wasn’t a gamble; it was a strategic evolution rooted in experimentation, learning, and focus.

Building Strategy as a Series of Experiments

Posted by Dan Toma
On 09/06/2025

Forward-thinking companies are replacing rigid roadmaps with continuous experimentation—treating strategy not as a fixed plan, but as a series of testable hypotheses. This shift enables faster learning, smarter decisions, and tighter alignment between innovation and strategy—essential for thriving in uncertainty.

What Is The Role Of Strategy?

Posted by Dan Toma
On 06/05/2025

It took the telephone 75 years to reach 1 million users. Television did it in about 13 years. Netflix reached the same milestone in just 3.5 years—and ChatGPT did it in only 5 days. We are living in a world where the pace of change and the speed at which information spreads are accelerating exponentially. […]

Why Disruptive Innovation Is A Bad Business Idea. And What Can You Do Instead

Posted by Dan Toma
On 28/03/2025

Selling a company on the need for disruptive or transformative innovation has always been a challenge. Some businesses simply don’t need it, others can’t afford it, and most struggle to justify investing in something inherently high-risk. The instinct to protect the core business—its efficiencies, margins, and financial predictability—often overrides the desire to explore bold new […]

Building the Right Innovation Portfolio

Posted by Dan Toma
On 19/11/2024

The 70-20-10 portfolio distribution rule isn’t universal. While popularized by companies like Google, the 70-20-10 innovation model is not a one-size-fits-all approach. Companies need to customize their innovation portfolios based on unique factors like market conditions, financial health, competitive landscape and strategic goals rather than adopting this model outright.

What It Takes to Make ESG Happen in Your Company

Posted by Dan Toma
On 06/11/2024

Organizations committed to serious ESG investments and profitability should focus on fostering innovation capabilities rather than establishing a distinct ESG function.

Ways of Mapping Your Innovation Portfolio

Posted by Dan Toma
On 09/10/2024

Innovation-led growth, at its core, hinges on how resources are allocated; it’s not simply a matter of creativity or generating new ideas. The challenge lies in prioritizing a portfolio of initiatives in a way that aligns with a company’s strategic goals and prepares it for the future. Often, companies fall into the trap of using […]

Having Goals Doesn’t Mean You Have a Strategy

Posted by Dan Toma
On 10/09/2024

Sadly, in many board conversations, the terms “goals” and “strategy” are often thought of as interchangeable probably due to the fact that one can’t exist without the other, yet they represent fundamentally different concepts. If goals are the desired outcomes or targets a company aims to achieve, strategy refers to the plan or approach the […]

The Decline of Corporate Innovation Arms: Why It Makes Sense and How to Reconnect Innovation with Strategy

Posted by Dan Toma
On 20/06/2024

In recent years, numerous companies have made the decision to close their innovation arms. Notable examples from this year alone include Migros, ZF, SAP, FWD, and Walmart. At first glance, this trend might seem counterintuitive. After all, innovation is often touted as a crucial driver of growth and competitive advantage. However, a new study by Boston Consulting Group […]

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