BUILDING NEW GROWTH OPTIONS IS DIFFICULT WHEN YOU HAVE THE DAY-TO-DAY BUSINESS TO TAKE CARE OF.
Even a high degree of technical skill, adequate funding, leadership support and passion for an idea is not enough to bring a product to market. Product teams can easily get distracted when dealing with uncertainty. A Google search will create even more confusion as methodologies such as lean startup, design thinking, business modelling and design sprints appear to be conflicting. Creating a product or service that customers want requires discipline and a good understanding of available methodology options.
And this is exponentially more difficult in non-digital-native organizations where the existing culture, processes and way of working tend to hinder rapid development of new digital-enabled business models.
Acceleration and Product Team Coaching
Our Acceleration and Product Team Coaching program is a fully immersive, learning-by-doing experience, where teams get exposed to the latest tools and techniques, internalise a new mindset, all while solving a current business problem and developing a product ready for market success at a fraction of the time needed under normal circumstances
Throughout our 12 weeks program:
- teams validate their new business models while learning new skills, methodologies and develop a new mindset,
- managers learn how to valuate new ideas using best practices from the Venture Capital world,
- the seeds for a culture of innovation are planted by exposing employees to a new way of working
- your company’s innovation strategy is being tested with in-market experiments
Our Acceleration and Product Team Coaching program was designed so that it can yield the most impact while being considerate for the constraints of the company – specifically that employees can’t be taken out of ‘production’ full-time for the duration of the program. Therefore the program only asked a time commitment of 8 to 12 hours per week from team members.
ACCELERATING NEW BUSINESS MODEL INITIATIVES PROGRAM
About the program
Creating a product or service that customers want requires discipline and a good understanding of available methodology options. To be able to address the company’s challenges, an intensive coaching and acceleration program was needed. The program was based on established innovation methodologies such as: design thinking, lean startup and agile development, with the main goal of efficiently bringing new customer-validated products to market.
Client commitment
The program was designed so that it can yield the most impact while being considerate for the constraints of the company – specifically that employees can’t be taken out of ‘production’ full-time for the duration of the program. Therefore the program only asked a time commitment of 8 to 12 hours per week from team members. This time commitment was seen by the company as an early stage investment in the new ventures being accelerated.
THE PROGRAM’S TIMELINE
ACCELERATION PROCESS
Building a new product/service is not a linear process. The 12-week coaching program will gravitate around the following circular process:
- creating the business model of the venture
- prioritizing the most critical assumptions to be tested
- running business experiments on the assumptions with real clients
- updating the venture’s business model
- repeating
Ideally this process will take one week and will be repeated 12 times during the program by each team. However, the nature of each idea and their respective experiments might make some cycles longer than one week.
