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INNOVATION ACCOUNTING

A practical guide for measuring your company’s innovation ecosystem.

Why this book? When a company is committed to growth through innovation, not just exploiting the existing business models, standard accounting approaches offer insufficient and oftentimes irrelevant data.

Who is this book for? Executives looking for a new way of measuring corporate performance in a world where recognised assets are becoming commodities, investors seeking better ways of looking at a company’s growth potential and managers who need to evaluate innovation teams using more than just financial indicators.

BUILDING A CULTURE OF INNOVATION

A Practical Framework for Placing Innovation at the Core of Your Business.

Building a Culture of Innovation presents a practical framework that you can follow to design and embed a culture of innovation in your business. The book presents a structured process to make change stick, from assessing your organization’s innovation-readiness to leading a managed change process that will foster innovation at each level. It includes case studies from international organizations which have shifted their focus to an innovation culture, including Prudential, Qinetiq, Octopus Investments, Cisco, Siemens, BrightMove Media, Waitrose and Feefo.

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THE CORPORATE STARTUP

How Established Companies Can Develop Successful Innovation Ecosystems.

The Corporate Startup is a practical guide for established companies that aspire to develop and sustain their innovation capabilities. The world around us is changing rapidly, meaning there is now more pressure on established companies to innovate. However, the challenge most companies face is how to develop new products for new markets, while managing their core business at the same time. The principles and practices outlined in this book provide companies with a blueprint of how to manage innovation while they execute their core business.

THE ROAD TO INNOVATION

A rapid digest for anyone starting out on their innovation journey

In The Road to Innovation, Cris Beswick uses seven core areas of focus to show leaders, key stakeholders and OD professionals that focusing on innovation itself isn’t the answer and that creating an innovative organisation is done through its people. Exploring Strategy, People, Community, Environment, Creativity, Risk & Leadership, The Road to Innovation provides a practical insight into just what it takes to create a company capable of innovation!

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