And for most, that means organisation-wide transformation in pursuit of innovation. Based on the two bestselling books, ‘Building a Culture of Innovation’ and ‘The Corporate Start-up’ by OUTCOME founders Cris Beswick and Dan Toma, our approach to innovation-led transformation has enabled some of the world’s most complex organisations to drive new growth and begin to shape the future.
“Probably the biggest change, however, is the speed of change. It’s higher now than ever before. Digital transformation will ‘kill’ legacy business models like ours as we’ll no longer be able to price our products and services to the customer in terms of time and material. I know that investing in innovation will have a negative impact on our short-term CAPEX but if we don’t invest at all we can’t hope to get any new revenue in a couple of years or even later. I think you have to look at yourself in the mirror and understand that it’s about, ‘change or be changed’. You have to accept that change is happening without you or your company’s consent. And hiding behind traditional spreadsheets and analysis, focusing primarily on the history, will most likely not be sufficient.”
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To achieve the goals of any transformation programme, we follow a tried and tested approach which begins with agreeing transformation principles. These principles represent the core of the required transformation and are visible in everything from core approach to processes to artefacts to culture. These principles represent the ‘how’ to the mandate and become the bedrock of the company’s innovation ecosystem.
SHORT DECISION CYCLES
In a world where the only constant is change, adaptability and speed become the competitive advantage. And the decision cycle time is at the heart of this.
FACTS VERSUS OPINIONS
We must recognise the need to adapt our way of thinking to address the VUCA world and global challenges at any given time. This also means challenging the mental habits, paradigms, and assumptions that have been successful so far.
EXPERIMENT – LEARN – IMPROVE
We don’t know what we don’t know – especially when building a new product or capability. However, if we are willing to learn through experimenting and adapt based on facts, we will be successful.
TRANSPARENCY & TRUST
Create an atmosphere of trust and psychological safety through inclusiveness and transparency and leadership based on doubling down on purpose and understanding creativity as a strategic capability.