Growing out of a crisis: five strategy lessons from Garmin
- Posted by Dan Toma
- On 13/06/2025
When disruption hit, Garmin didn’t try to outmuscle its competitors—it outlearned them. By turning R&D into a tool for exploration rather than just execution, Garmin used innovation to test new markets, understand shifting customer behaviors, and validate its next growth curve. Its pivot to wearables wasn’t a gamble; it was a strategic evolution rooted in experimentation, learning, and focus.
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