Building Innovation Culture

The journey required to transform an organisation and its culture into an innovation pioneer means articulating the future but also triangulating your start-point. Without knowing where you are today, it’s impossible to set off in the right direction.

Developing Innovation Leaders

To develop your senior teams’ ability to own the innovation agenda, it’s crucial to understand how their words and actions bring it alive on a day-to-day basis. A crucial part in providing the right support to help them lead for innovation.

Aligning Innovation Strategy

An innovation strategy should make the pursuit of innovation a clear outcome for every employee. But, developing one requires an impartial view of where you are today before you can start improving your company's innovation capability.


The world is now non-linear, exponential and high-speed, and that means the traditional approaches that once made organisations successful are no longer viable. The macro challenges around driving growth, creating value, and shaping the future in an innovation-led, VUCA world, combined with the pace of technology-driven change, has created a sense of urgency.

That now requires leaders to take a much more iterative approach to explore new ways forward and create an entirely different tomorrow. The traditional approach to leadership development is also outdated and is no longer sufficient to create the kind of value required for shaping the future. Why, because if leaders are going to ‘put a ding in the universe’ they need to become pioneers, 10x thinkers and future shapers.


Change has never happened this fast before, and yet it will never be this slow again. In response to this, organisations know they need to “innovate or die!” However, the leaders we work with ask how?

So, we help leaders design new playbooks for transforming their organisations into innovation pioneers. We help them change not just the products, services and experiences they create, but how they develop them and the business models that underpin them. We help redesign innovation-led operating models, allowing leaders to continuously explore new growth opportunities while simultaneously running the core business. And we do that through building a culture of innovation.


As the authors of two of the world’s bestselling innovation books, ‘Building a Culture of Innovation’ and ‘The Corporate Startup’, our work is based on a holistic, outcome-driven approach to supercharging leadership and corporate innovation performance to shape the future.

Our dual-operating (micro-fast, macro-slow) methodology means we work with leaders to solve today’s innovation-led growth challenges while building the capabilities for solving the longer-term high-value problems and opportunities shaping the future presents. But most importantly, what we do is an outcome-driven ‘intervention’ designed to do one thing, enable leaders to continue shaping the future when we’re gone.

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A Practical Framework for Placing Innovation at the Core of Your Business.

Building a Culture of Innovation presents a practical framework that you can follow to design and embed a culture of innovation in your business. The book presents a structured process to make change stick, from assessing your organization’s innovation-readiness to leading a managed change process that will foster innovation at each level. It includes case studies from international organizations which have shifted their focus to an innovation culture, including Prudential, Qinetiq, Octopus Investments, Cisco, Siemens, BrightMove Media, Waitrose and Feefo.



Cris Beswick is an ex-CEO and entrepreneur turned strategic advisor and the co-author of the bestselling book ‘Building a Culture of Innovation’.



Dan Toma is an innovation thought leader and co-author of the award-winning book ‘The Corporate Startup’ voted the 2018 management book of the year.



Bruno Pešec brings depth to the OUTCOME team through his experience in the defence, manufacturing, education, and financial services industries.


How Established Companies Can Develop Successful Innovation Ecosystems.

The Corporate Startup is a practical guide for established companies that aspire to develop and sustain their innovation capabilities. The world around us is changing rapidly. There is now more pressure on established companies to innovate. The challenge most companies face is how to develop new products for new markets, while managing their core business at the same time. The principles and practices outlined in this book provide companies with a blueprint of how to manage innovation while they execute on their core business.

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Never before have we had so much opportunity to shape the future. But, what got us here, won’t get us there! So, talk to us about designing a different approach to helping your organisation drive growth and create value through innovation.