Based on our combined experience, we have four core beliefs...

Having worked in multiple industries around the world helping complex organisations shape the future, there are several things that we’ve observed are agnostic when it comes to building a culture of innovation.

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We believe innovation is a system game. And that means it’s a team sport!

Any company can drive innovation-led growth, independent of size or industry, as long as it builds the right level of capabilities & culture to allow everyone to contribute to the innovation agenda. 

However, the responsibility for creating a return on the innovation investment cannot rest with a single team or be confined to an innovation lab. Shaping the future through innovation requires organisation-wide collaboration, and it’s the job of leaders to build the right environment for that to happen. 

At OUTCOME, we help clients consider all aspects of the innovation system and their connection with each other because single elements or ‘point solutions’ don’t fix system problems! From innovation strategy to governance, innovation practice to management and innovation culture & leadership, we help companies make innovation a sustainable and repeatable process and a viable growth engine.


Developing and deploying an innovation thesis and organisation-wide innovation strategies.

Setting innovation investment goals.

Auditing innovation systems to help unpack what’s holding innovation back across organisations.


Building innovation governance frameworks.

Measuring innovation capability and implementing innovation accounting.

Training managers on how to invest in innovation.

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Innovation process design and implementation.

Innovation team acceleration programs.

HR team innovation development programs.


Innovation culture transformation.

Inspirational keynotes on innovation, strategy, leadership and culture.


Coaching senior executives on how to lead for innovation.

How we work

As the authors of two of the world’s bestselling innovation books, ‘Building a Culture of Innovation’ and ‘The Corporate Startup’, our work is based on a holistic, outcome-driven approach to supercharging leadership and corporate innovation performance to shape the future.

Our dual-operating (micro-fast, macro-slow) methodology means we work with leaders to solve today’s innovation-led growth challenges while building the capabilities for solving the longer-term high-value problems and opportunities shaping the future presents. But most importantly, what we do is an outcome-driven ‘intervention’ designed to do one thing, enable leaders to continue shaping the future when we’re gone.

Who we are







Our books


How Established Companies Can Develop Successful Innovation Ecosystems.

The Corporate Startup is a practical guide for established companies that aspire to develop and sustain their innovation capabilities. The world around us is changing rapidly. There is now more pressure on established companies to innovate. The challenge most companies face is how to develop new products for new markets, while managing their core business at the same time. The principles and practices outlined in this book provide companies with a blueprint of how to manage innovation while they execute on their core business.

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A Practical Framework for Placing Innovation at the Core of Your Business.

Building a Culture of Innovation presents a practical framework that you can follow to design and embed a culture of innovation in your business. The book presents a structured process to make change stick, from assessing your organization’s innovation-readiness to leading a managed change process that will foster innovation at each level. It includes case studies from international organizations which have shifted their focus to an innovation culture, including Prudential, Qinetiq, Octopus Investments, Cisco, Siemens, BrightMove Media, Waitrose and Feefo.


A practical guide for measuring your company’s innovation ecosystem.

Why this book? When a company is committed to growth through innovation – not just exploiting the existing business models – standard accounting documents offer insufficient and, oftentimes. irrelevant data.

Who is this book for? Executives looking for a new way of measuring corporate performance in a world where accounting-recognized assets are becoming commodities investors seeking better ways of looking at a company’s growth potential managers who need to evaluate innovation product teams using not only financial indicators

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Our latest thinking

Get in touch

Never before have we had so much opportunity to shape the future. But, what got us here, won’t get us there! So, talk to us about designing a different approach to helping your organisation drive growth and create value through innovation.