Growth Strategy. Made Practical.

We help organisations achieve measurable growth by building repeatable processes and scalable capabilities.

Working with innovation leaders at

How we do it

Build the growth system. Run the growth system.

Most growth investments fail because most companies only focus on generating ideas. They don’t have a systemic way to test them and turn them into tangible results. We help you design the growth system, then give you the ability to run it day-to-day with our software.

Consulting

We partner with your leadership teams to turn your growth ambitions into measurable business outcomes. We don’t just deliver slide decks — we work alongside your teams to develop and implement strategy, build the right governance, and embed the capabilities needed to make growth repeatable. Our approach is practical, hands-on, and execution-focused. We don’t stop at recommendations. We stay with you for the implementation.

Growth strategy and innovation thesis development and implementation
Process design and implementation
Go-to-market strategy development and implementation
Portfolio mapping, analysis, and management
Growth goal-setting
Governance design
Venture building and team acceleration
Growth system audit
Hackathons and idea generation
Google Sprints

Explore consulting

Capability Development

We design and deliver training programmes aimed at building the capability your growth system needs to keep working and evolving. Our training programmes are designed to address the needs of your entire organisation, from teams to decision makers, and from the C-suite to the support functions. We don’t just teach frameworks — we instil a mindset your people need to keep the company growing. Designed and delivered by a team of practitioners including the same partners who wrote the books, every training programme is tailored to the specific strategic needs of your company.

Innovation Accounting Training
Portfolio Mapping Training
Decision-Making Training
AI upskilling
Growth System Mechanics
Experimentation and Experiment Design
Business Modelling
Practitioner masterclasses

Explore capability development

Software

We equip operational teams with the software layer that turns growth methodology into daily practice. SATORI is our AI-based innovation accounting and portfolio management platform, with 40+ KPIs giving you a real-time view of what your growth investments are producing. It doesn’t just visualise data — it becomes the operating system that keeps your growth strategy running long after the plan is signed off. Purpose-built by the team that wrote the books, so every KPI, gate, and model connects back to the same underlying discipline.

40+ innovation accounting KPIs, out of the box
AI-enabled ideation and startup scouting
AI-enabled task management
Automated workflow
Portfolio management and metered funding
Digital twin of your innovation governance
Board-ready reporting on innovation ROI
Deploys in your environment — cloud or on-premise

Meet SATORI

Innovation Accounting Platform

Manage your innovation growth portfolio like a venture fund.

SATORI is the operating system for innovation growth portfolios. Track investments across every strategic option, release capital based on evidence — not the calendar — and give leadership an honest read on which bets are working before next year's budget cycle.

One portfolio view across every innovation bet, from idea to scale
Metered funding linked to validated assumptions, not annual budgets
Innovation accounting KPIs straight from the book — cost of failure, learning velocity, portfolio ROI
Boardroom-ready reporting that finally answers "what's our innovation ROI?"

Explore SATORI Read the methodology

How we work

The four-step approach to solving strategic issues.

Our approach to addressing strategic issues is grounded in proven best-practice methodologies that emphasise understanding the root cause of a problem before tailoring effective solutions, and continuously improving them through data-informed iteration. We follow a structured four-step process:

01 · DIAGNOSE & DEFINE
Clearly identify the strategic challenge, its objectives, the key stakeholders, and the underlying drivers of success.
02 · DESIGN
We co-create strategy and governance solutions, using our experience, thought leadership, and industry best practices with inputs from key stakeholders.
03 · DEPLOY
We deploy solutions that deliver the biggest strategic impact in the shortest time frame by embedding our team alongside yours. Capability transfer and problem-solving are our goals — not consultant dependency.
04 · MEASURE & UPDATE
We stay with you and your teams until the first results roll in. We help you measure impact, not just outputs. Afterwards, we help you make course adjustments to ensure the highest level of impact.

Publications

Our books shaped how the Fortune 500 thinks about growth, strategy & innovation.

Our work isn’t theoretical. Every framework and methodology we use, as well as the logic behind SATORI, is based on the research that went into the award-winning publications of our founders — pressure-tested with hundreds of large organisations worldwide.

Selected work

Real systems. Real outcomes.

A few engagements that show what an operating system for growth looks like once it's actually working.

ING
Data-driveninnovation strategy and culture decisions across the bank
“Working with Outcome gave us game-changing insight into how to make data-driven decisions about innovation strategy and culture, enabling us to continuously increase our innovation maturity.”
Lieven Haesaert · Global Lead, Innovation Transformation & Management
Roche
Pragmaticactionable innovation strategy with organisation-wide engagement
“We got a very pragmatic and actionable strategy — and we were able to engage the organisation at large in the process, getting the much needed traction for implementation.”
Eva McLellan · General Manager
Telkom Indonesia
Unbiasedview of innovation maturity and a clear improvement roadmap
“We completely removed the guesswork from our innovation system improvement roadmap. We now have an unbiased view of where we are and exactly what we need to do.”
Prasetyo Raharjo · CEO of Digital Amoeba

Latest thinking

From the desk of our partners.

All articles

AI
Escaping “Proof Of Concept” Purgatory: The Two Fixes Your Process Needs
In January 2026, Gartner reported that at least 50% of generative AI projects had been abandoned after the proof-of-concept stage by the end of 2025. S&P Global Market Intelligence found that organisations scrapped an average of 46% of their AI proofs of concept before production in 2025. There are several reasons AI projects fail to
Dan Toma · October 2026
AI
A Better Way to Measure AI Adoption: 10 Metrics That Actually Matter
Most AI adoption dashboards measure activity: how many employees use AI, how many prompts they generate, or how many have access to the tools. But these numbers tell us little about whether work is getting better. We outline 10 practical metrics to help leaders move beyond vanity metrics and connect AI usage to workflow improvements, business performance and economic value.
Ioana Marica · October 2026
Growth
The 3 Types of Innovation Are Not What You Think They Are (But They Do Determine Your Success)
The Official Story “Innovation” is not peanut butter. You can’t smear it all over everything and expect deliciousness. When discussing innovation, you must be specific so people know what you expect. This is why so many thought leaders, consultants, and practitioners preach the importance of defining different types of innovation. It’s easy to get
Robyn Bolton · October 2026

Growth Strategy. Made Practical.

Working with innovation leaders at