SATORI · The innovation accounting platform for the AI era

The operating system for your innovation growth portfolio.

Track every bet in one place. Release capital based on evidence — not the calendar. Give leadership an honest read on which strategic options are working before next year’s budget cycle.

Deploys in your environment — cloud or on-premiseBuilt on the methodology in Innovation AccountingAI helps your teams find, evaluate and score ideas
Watch the 3-minute tourSee SATORI in action

Trusted by innovation teams at

  • ING
  • Roche
  • Bayer
  • Jaguar Land Rover
  • John Deere
  • Allianz
  • DNV
  • Telkom Indonesia
Why SATORI

Innovation decisions still get made in PowerPoint and Excel. The portfolio deserves better.

For most large companies, the people responsible for billions in growth bets are working with the same tools they used to format expense reports. The result is decisions delayed, capital wasted, and innovation reduced to a story instead of a system.

€1.4T
invested in R&D in 2024 by the world’s 2,000 largest corporate R&D investors. Yet 58% of R&D organisations surveyed by Gartner don’t explicitly measure R&D ROI, or track only one metric. Can you prove the return?
88%
of organisations lack strong alignment between innovation and business strategy
3%
of companies are “innovation-ready” — even though 83% say innovation is a top priority
Who SATORI is for

Three audiences. One platform.

Every role in your innovation system has its own daily question. SATORI is built so all three get answered — without anyone losing sleep over the gap between PowerPoint and reality.

Executives

The C-suite needs answers finance and the board will accept.

  • How much are we actually spending on innovation — and on what?
  • Is that investment contributing to growth, or to PowerPoint?
  • What do we change to invest better next year?
SATORI gives themReal-time spend visibility, evidence-weighted portfolio ROI, and patterns across the bets that finance and the board recognise.
Innovation Leaders

The portfolio owner needs control over the whole pipeline.

  • How does the portfolio look today?
  • Which ideas should we keep funding — and which should we stop?
  • How do we report early-stage progress without financial results?
SATORI gives themA single portfolio view, metered-funding decision support, and innovation accounting KPIs that work before revenue lands.
Innovation Teams

The teams need a credible way to show progress.

  • How do we report progress in a way that unlocks the next tranche?
  • Where are we in the journey — and how did we get here?
  • What’s the actual potential of this idea, and what do we focus on next?
SATORI gives themA single home for their journey, evidence-driven progress reporting, and AI-assisted refinement of the next step.
What SATORI does

One platform. Every innovation decision your company makes.

A single view of your portfolio of bets.

Every active venture, every strategic option, every Euro invested — visible in one dashboard the whole leadership team can read in under a minute.

  • Group by strategic option, business unit, or stage
  • Roll-up from team metrics to board-level ROI
  • One source of truth — no more reconciling decks

Customisable to how your company actually works.

Configure stages, gating questions, decision criteria, and ownership to match your governance — without writing code or buying a consultant for every change.

  • Configure stages and gating questions in minutes
  • Mirror your org structure: business units, venture boards, regions
  • Standard templates from The Corporate Startup included

The metrics finance and the board will accept.

Innovation accounting KPIs — straight from the book — that translate team-level learning into the language CFOs and boards already use.

  • Cost of failure, rate of failure, learning velocity
  • Portfolio ROI, time-to-revenue, evidence weighted value
  • Drill from a board KPI down to the team that drove it

Release capital as evidence appears.

Run venture-style metered funding inside the annual budget. Teams unlock the next tranche by clearing an evidence threshold — not by clearing the calendar.

  • Tranches tied to validated assumptions
  • Full audit trail for finance and the board
  • Reallocate at any time without renegotiating annual budgets

Purpose-built AI for the innovation lifecycle.

SATORI’s AI is built for innovation work — not retrofitted from a generic chatbot. It augments every role in the system, from the employee submitting an idea to the executive reading the portfolio.

  • For employees — AI helps refine ideas before submission, so what lands in the pipeline is on-brief
  • For evaluators — AI-scored ideas with adjustable expertise weighting, so subject-matter experts override generic scores
  • For innovation leaders — AI scouts the startup ecosystem for partners that match each open campaign
  • For executives — AI surfaces patterns and risk signals across the portfolio your dashboards alone wouldn’t catch

Learn from every discontinued project

Every project that gets sunset becomes a searchable lesson. Teams can find what was tried, by whom, and why it stopped — preventing the same mistakes twice and increasing ROI per learning across the company.

Connected to the Cost-of-Failure KPI

Built-in financial estimation

Estimate revenue potential and cost-saving potential for every idea, and roll up to the whole portfolio. SATORI ships with the US Naval Research Laboratory estimation method out of the box — or swap in any model your finance team already uses.

Default method or your own — configurable
Innovation accounting KPIs included

40+ KPIs in the platform — here are four every CFO will recognise.

Every KPI SATORI reports is defined in Innovation Accounting (Dan Toma & Esther Gons). Your finance team already understands the rigour behind them.

Tactical

Cost of failure

The total capital expended on bets that didn’t reach the next stage. Drives smarter investment, not less.

Tactical

Learning velocity

How many testable assumptions a team validates or invalidates per unit time. The leading indicator of progress.

Managerial

Portfolio ROI

Forward-looking, evidence-weighted return on the entire growth portfolio — not just the bets that shipped.

Strategic

Time to revenue

From first dollar invested to first dollar earned. Tracked by strategic option, business unit, or board sponsor.

More KPIs

+ 36 more

Stage survivability, funnel conversion, time to market, budget allocation vs. used — and many more.

See the full list on the demo
Why SATORI, not a spreadsheet (or a generic PPM tool)

Three things that exist nowhere else.

Built on the methodology

SATORI is the only platform whose data model is derived from Innovation Accounting and The Corporate Startup. The KPIs aren’t bolted on — they’re the foundation.

Runs in your environment

Deployed inside your environment — your Azure or AWS tenant, your private cloud, or your on-premise data centre. Your infrastructure, your data, your security team. Designed from day one for regulated industries and CISO sign-off.

Implemented by the authors

OUTCOME partners run the deployment, configure governance to your context, and train your innovation leadership. Not a CSM call — a working engagement.

We decided to build SATORI as an answer to the ambiguity and opacity we’ve seen around growth investment and the lack of actionable analytics surrounding innovation.
DT
Dan TomaCo-author Innovation Accounting and The Corporate Startup · Co-founder OUTCOME
Aligned with ISO 56002 — Innovation Management System standard
Standards & alignment

Aligned with ISO 56002 — the global standard for innovation management.

SATORI’s data model, governance frameworks, and KPI structure are aligned with ISO 56002:2019, the international standard for innovation management systems. Your innovation programme runs on a foundation finance, audit, and your board already recognise.

What you get

Two modules. One platform.

SATORI comes in two modules that can be licensed separately or together. Ideation teams typically start with INNOLAB; portfolio-management teams with PORTFOLIO; most enterprise customers run both.

SATORI INNOLAB

AI-based ideation & ideas collection

Run open-innovation campaigns and startup scouting across your whole company. AI helps employees refine ideas as they submit them, helps evaluators score them, and helps you find the right startups to partner with.

  • AI-enabled idea & challenge collection campaigns
  • AI startup ecosystem scouting
  • AI-assisted evaluation with adjustable expertise weighting
  • Workflow automation
Included in Ideation, Innovation Lab & Enterprise plans
SATORI PORTFOLIO

Portfolio management & innovation accounting

Track every bet across your innovation growth portfolio. Allocate and meter budgets to evidence. Report ROI to the board with 40+ built-in innovation accounting KPIs from the book.

  • Portfolio management & budget allocation
  • Process & governance mapping (digital twin of your innovation system)
  • 40+ analytics & KPI dashboards out of the box
  • Workflow automation
Included in Portfolio & Enterprise plans · limited in Innovation Lab
Pricing

One platform. Four plans.

Every plan includes private cloud deployment, set-up consulting and training, and 24/5 support with a dedicated key account manager.

IdeationINNOLAB only
€3,000per month · or €30,000/year

Run open-innovation campaigns and startup scouting at scale, with unlimited contributors.

  • Unlimited members
  • Unlimited admins
  • Unlimited evaluators
  • Unlimited “Call for Ideas” campaigns
  • Unlimited “Startup Scouting” campaigns
  • Private cloud deployment
  • Custom branding
  • Set-up consulting & training
  • 24/5 support & dedicated KAM
Talk to us
PortfolioPORTFOLIO only
€4,500per month · or €45,000/year

Portfolio management and innovation accounting — with the metrics, cadence and reporting your board expects.

  • 50 members
  • 1 admin
  • 4 portfolio categories
  • Private cloud deployment
  • Single sign-on (SSO)
  • Backdating of existing data
  • Vendor branding
  • Set-up consulting & training
  • 24/5 support & dedicated KAM
Talk to us
Innovation LabINNOLAB + limited PORTFOLIO
€6,000per month · or €60,000/year

Ideation and portfolio tracking together, for a dedicated innovation lab.

  • 50 members
  • 1 admin
  • 4 portfolio categories
  • Private cloud deployment
  • Single sign-on (SSO)
  • Backdating of existing data
  • Vendor branding
  • Set-up consulting & training
  • 24/5 support & dedicated KAM
Talk to us

Want to prove the model first? Ask about a 6-month pilot, credited to your licence on conversion. Running a group, multi-region or regulated setup? We’ll scope a custom plan. Talk to us.

Implementation timeline

From kick-off to Go Live in 8 weeks.

Most rollouts follow the same shape. Your project plan lands within a week of signing; the steps below are the standard sequence we run with every Enterprise client.

1
Week 1

Tech alignment & kick-off

OUTCOME and your tech team align on requirements. We hand over the deployment environment specs and the full project plan.

OUTCOME + Client
2
Week 2

Environment provisioned

Your team reviews the specs, provisions the deployment environment (cloud or on-premise), grants OUTCOME access, and signs off on UI customisations.

Client-led
3
Weeks 1–3

SATORI customised

In parallel, OUTCOME configures your instance — branding, governance, stages, gating questions, and KPI definitions.

OUTCOME-led
4
Weeks 4–5

Deploy & test

OUTCOME deploys SATORI to your environment. Internal QA runs first, then your team validates the configuration with real data.

OUTCOME + Client
5
Weeks 6–8

Sign-off & Go Live

Final fixes and amendments, formal sign-off, and SATORI goes live across your business unit. Onboarding sessions begin immediately.

Client-led
6
Week 9+

Adoption & quarterly review

An OUTCOME partner runs quarterly reviews on portfolio health, calibrates KPIs as your innovation thesis evolves, and supports expansion to additional business units.

Ongoing partnership
FAQ

Procurement, security, and how this actually rolls in.

Don’t see your question? Ask us live on the demo.

Where is our data stored?

SATORI is deployed inside your environment — your Azure or AWS tenant, your private cloud, or your on-premise data centre. Your data never leaves your perimeter, never crosses ours, and is subject only to your existing security, residency, and retention controls. We don’t hold a backup, a multi-tenant copy, or any analytics on it.

How does SATORI use AI — and where does our data go?

AI in SATORI helps your teams collect, refine, evaluate, and score ideas, and surfaces patterns across the portfolio. It’s purpose-built for the innovation lifecycle, not generic chat.

Because SATORI runs in your environment, AI inference runs on a model service inside your perimeter — Azure OpenAI Service, AWS Bedrock, or a self-hosted model on-premise. Your idea text, portfolio data, and team submissions stay inside your environment, are never used to train shared models, and are never visible to OUTCOME unless you grant explicit access for support. Every AI suggestion is reviewable — humans always have the final word.

How long does implementation take?

Enterprise: typically 8 weeks for a single business unit and up to 12 weeks for a company-wide rollout — see the deployment timeline above for the standard sequence. Pilot: about 4 weeks from kick-off to first venture board running in SATORI. An OUTCOME partner runs every implementation — you’re not handed off to a third-party SI.

What integrations does SATORI support?

SSO (Entra ID/SAML, Okta). Bi-directional with Jira and Azure DevOps for team-level execution. CSV/REST export to your BI stack (Power BI, Tableau). Custom integrations available on a custom plan.

How does SATORI work alongside OUTCOME consulting?

SATORI is the operating system for the system OUTCOME helps you design. Most clients engage consulting first to build the innovation strategy and governance model, then deploy SATORI to run it. You can also start with SATORI alone — the configuration workshop will translate your existing governance into the platform.

Is the platform GDPR/SOC 2/ISO 27001 compliant?

Because SATORI runs in your environment, it inherits your compliance posture by design. The SATORI application itself is built to the controls required by our enterprise customers. Detailed security documentation, SOC 2 Type II report, and DPA available under NDA during procurement.

Can we customise the gates and stages to our governance?

Yes — without writing code. Stages, gating questions, decision criteria, ownership, and reporting cadence are all configurable in-product. We ship standard templates from The Corporate Startup for teams that want a credible starting point.

What does “Implementation by OUTCOME partners” actually include?

A senior partner-led engagement that covers: governance mapping workshop, SATORI configuration, change management for innovation leadership, training for portfolio sponsors and team leads, and a 90-day post-launch review. It’s included in the Enterprise tier.

See SATORI with your portfolio in 30 minutes.

Book a working demo and we’ll spin up a sandbox with a few of your real strategic options so you can see what your data would look like inside SATORI — not a canned tour.