About OUTCOME

The people behind the methodology.

OUTCOME is a boutique consulting and software firm helping global enterprises turn innovation into a repeatable growth system. Founded and led by the authors of The Corporate Startup, Building a Culture of Innovation, and Innovation Accounting.

Our story

Founded to close the gap between the books and the boardroom.

OUTCOME was founded on a simple frustration: our founders had spent years writing about how innovation actually works — and then watching companies keep struggling to run it. The methodology existed. Somewhere between the boardroom deck and the innovation team’s Monday morning, it kept getting lost.

So we built a firm to close that gap. Partner-led consulting to help you build the growth system, and SATORI to help you run it. The books stay the methodology. The engagements make it real inside your company. The software keeps it running after we leave.

Today we’re a global partnership serving enterprises across banking, pharma, automotive, energy, engineering, telecoms, and insurance — a boutique by design, senior by principle, and built around the same core belief: growth is a system, not a project.

award-winning innovation books written by our co-founders and partners

100+

engagements with global enterprises across 14+ industries and 5 continents

SATORI platform, the innovation accounting software built from the methodology in the books

Recognition

Awarded thinking, not just clever thinking.

Thinkers50 Radar

Dan Toma named to the Thinkers50 Radar — the world’s most influential business thinkers under 50.

CMI Management Book of the Year

The Corporate Startup (2018) and Building a Culture of Innovation (Management Gold) — both from CMI, the UK’s chartered management institute.

Golden Axiom Business Book Award

Innovation Accounting (2022) won the Golden Axiom, and The Corporate Startup (2019) also took an Axiom.

Featured & keynote

Regular contributors to the World Economic Forum, Thinkers50, and international innovation conferences.

Founders

Two authors, one system.

Between them, Dan and Cris have written four of the most-referenced books on corporate innovation over the past decade — and used them to run engagements with senior leadership teams at hundreds of global enterprises.

Dan Toma

CEO & Co-founder

Dan is the CEO and Co-founder of OUTCOME. A Thinkers50 Radar member, he is one of the leading practitioners of innovation accounting and corporate innovation strategy. His work with senior leadership teams at global enterprises has shaped how many of them measure, govern, and grow innovation as a discipline.

Dan is the co-author of four award-winning innovation books, including The Corporate Startup and Innovation Accounting. He also led the development of SATORI, OUTCOME’s innovation accounting platform, translating the methodology from the books into software that runs the system after our engagements close.

The Corporate Startup
Innovation Accounting
Open Innovation Works
Ecosystems Inc.

LinkedIn X (Twitter) Read Dan’s essays

Cris Beswick

Co-founder

Cris is Co-founder of OUTCOME and one of the most-recognised authorities on innovation culture and leadership. He works with C-suite and senior leadership teams at global enterprises to embed sustainable cultures of innovation — and to develop the leaders who will run the next decade of growth.

Cris is the author of Building a Culture of Innovation, winner of the CMI Management Gold Award, and The Road to Innovation. He is a regular keynote speaker and contributor to international innovation conferences and publications, and has spent his career translating culture research into pragmatic frameworks that change how organisations behave.

Building a Culture of Innovation
The Road to Innovation

LinkedIn X (Twitter) Read Cris’ essays

Partners

Senior partners running the engagements.

Every OUTCOME engagement is partner-led. Our partners bring decades of enterprise innovation experience across Europe, North America, and the Middle East.