Can Audi avoid its Kodak moment?
- Posted by Cris Beswick
- On 01/12/2022
Recently Hildegard Wortmann, Audi AGs member of the board of management responsible for Sales & Marketing, said that there is only a 50% chance that Audi will still exist in 10 years. As alarming as this might sound, her perspective is probably rooted in acknowledging that the company cannot adapt quickly to changing customer preferences. […]
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