The Art of Corporate Spin-Outs: When to spin-out? How to spin-out?

Posted by Dan Toma
On 14/11/2023

In the volatile economic environment of today, if done right, innovation isn’t just a buzzword; it’s the lifeline of the company. Corporations are constantly seeking ingenious ways to breathe life into groundbreaking ideas, and spin-outs are just one of many ways in which companies can make innovation a viable proposition. “Spin outs” typically refer to […]

The Three Things Open Innovation Needs to Work

Posted by Dan Toma
On 04/10/2023

Outcome partnered with TechSauce for the 2023 global summit. Part of this partnership Outcome helped curate the corporate innovation track at this year’s event. Hence about two months ago I had the pleasure to host a panel discussion on the topic of open innovation in Bangkok. Given the prestige of the TechSauce stage, my panelists’ profiles were […]

Rallying organisations around forward-thinking innovation strategies

Posted by Dan Toma
On 05/09/2023

Outcome talks to Aleksandra Petkov-Georgieva from Raiffeisen Bank International about the challenges of building innovation capability and culture in large complex organisations, why chasing the radical isn’t always the best strategy and why organisational alignment is critical for driving meaningful change through innovation. Outcome: Many companies tend to discount more ‘adjacent’ innovation activity, i.e., activity more […]

Thesis-based Investment or Theme-based Investment

Posted by Dan Toma
On 23/06/2023

One of the worst mistakes companies make when pursuing innovation-led growth is to sink their money into various investments without knowing why, beyond just ‘it’s a cool technology that can disrupt us’ or ‘it’s the board’s pet project’. Yes, this sounds like the world’s most obvious mistake to avoid, but in our experience, we’ve seen […]

How Audi and others can avoid their Kodak moment

Posted by Cris Beswick
On 08/02/2023

In one of our recent articles, ‘Can Audi avoid its Kodak moment?’, we discussed the implications for Hildegard Wortmann’s view that there is only a 50% chance that Audi will still exist in 10 years. We proposed that her view as an Audi AG member of the board of management responsible for Sales & Marketing […]

Can Audi avoid its Kodak moment?

Posted by Cris Beswick
On 01/12/2022

Recently Hildegard Wortmann, Audi AGs member of the board of management responsible for Sales & Marketing, said that there is only a 50% chance that Audi will still exist in 10 years. As alarming as this might sound, her perspective is probably rooted in acknowledging that the company cannot adapt quickly to changing customer preferences. […]

Three Things to Consider When Developing an Innovation Strategy

Posted by Dan Toma
On 07/11/2022

The traditional approach to developing a business strategy that is carried to innovation strategy development is inconsistent and insufficient to tackle the challenges in the business environment of today, therefore leaders are already seeking alternatives.

Why Now? Why Us? A Radically Rational Guide for a Winning Business Strategy

Posted by Dan Toma
On 10/08/2022

Most corporate strategies, if they are developed well (and from our experience that’s a big IF), are great at giving a direction for a company’s efforts for the foreseeable future. In essence, they are great at explaining where the company is heading and what it wants to achieve. When Netflix made the transition towards streaming […]

What does it mean to be a ‘responsible business’?

Posted by Dan Toma
On 07/06/2021

What does ‘responsible business’ or ‘purposeful business’ mean to you? For some it might be about transitioning to a greener energy supply and recycling as much office waste as possible. For others is might be about deprioritising profit as a goal and focusing on achieving a social objective such as helping homeless people get back […]

The Startup Collaboration Maturity Assessment

Posted by Dan Toma
On 17/05/2021

Understanding the current maturity of a corporation's startup collaboration process is the key to making further improvements.

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