What Is The Role Of Strategy?

Posted by Dan Toma
On 06/05/2025

It took the telephone 75 years to reach 1 million users. Television did it in about 13 years. Netflix reached the same milestone in just 3.5 years—and ChatGPT did it in only 5 days. We are living in a world where the pace of change and the speed at which information spreads are accelerating exponentially. […]

Why Disruptive Innovation Is A Bad Business Idea. And What Can You Do Instead

Posted by Dan Toma
On 28/03/2025

Selling a company on the need for disruptive or transformative innovation has always been a challenge. Some businesses simply don’t need it, others can’t afford it, and most struggle to justify investing in something inherently high-risk. The instinct to protect the core business—its efficiencies, margins, and financial predictability—often overrides the desire to explore bold new […]

Building the Right Innovation Portfolio

Posted by Dan Toma
On 19/11/2024

The 70-20-10 portfolio distribution rule isn’t universal. While popularized by companies like Google, the 70-20-10 innovation model is not a one-size-fits-all approach. Companies need to customize their innovation portfolios based on unique factors like market conditions, financial health, competitive landscape and strategic goals rather than adopting this model outright.

What It Takes to Make ESG Happen in Your Company

Posted by Dan Toma
On 06/11/2024

Organizations committed to serious ESG investments and profitability should focus on fostering innovation capabilities rather than establishing a distinct ESG function.

Moonshots are Nice, but do you Have a Space Program? Building an Innovation System.

Posted by Dan Toma
On 19/04/2023

We believe that any company in the world can launch a moonshot providing that the project is sufficiently supported by the leadership of the company. But few companies have an innovation system able to constantly launch new innovations in the market.

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