Growing out of a crisis: five strategy lessons from Garmin

Posted by Dan Toma
On 13/06/2025

When disruption hit, Garmin didn’t try to outmuscle its competitors—it outlearned them. By turning R&D into a tool for exploration rather than just execution, Garmin used innovation to test new markets, understand shifting customer behaviors, and validate its next growth curve. Its pivot to wearables wasn’t a gamble; it was a strategic evolution rooted in experimentation, learning, and focus.

Want to innovate? Start with a business case

Posted by Dan Toma
On 22/02/2023

Asking intrapreneurs for a business case or a financial forecast early on is useless. Or at least this is what the innovation community has been trying to convince corporate leaders for the past years. Countless articles were written on the topic and an endless flow of social media posts went out to convince leaders that […]