Why Disruptive Innovation Is A Bad Business Idea. And What Can You Do Instead

Posted by Dan Toma
On 28/03/2025

Selling a company on the need for disruptive or transformative innovation has always been a challenge. Some businesses simply don’t need it, others can’t afford it, and most struggle to justify investing in something inherently high-risk. The instinct to protect the core business—its efficiencies, margins, and financial predictability—often overrides the desire to explore bold new […]

Building the Right Innovation Portfolio

Posted by Dan Toma
On 19/11/2024

The 70-20-10 portfolio distribution rule isn’t universal. While popularized by companies like Google, the 70-20-10 innovation model is not a one-size-fits-all approach. Companies need to customize their innovation portfolios based on unique factors like market conditions, financial health, competitive landscape and strategic goals rather than adopting this model outright.

What It Takes to Make ESG Happen in Your Company

Posted by Dan Toma
On 06/11/2024

Organizations committed to serious ESG investments and profitability should focus on fostering innovation capabilities rather than establishing a distinct ESG function.

Why ISO Standards Fall Short in Innovation Management

Posted by Dan Toma
On 18/03/2024

There are companies nowadays that are recognizing the importance of innovation for their long-term strategic intent. Some of these companies have had great experiences with innovation in the past and just want to double down on the effort and professionalize the practice; while others want to do it, prompted by the success competitors had with […]

The Art of Corporate Spin-Outs: When to spin-out? How to spin-out?

Posted by Dan Toma
On 14/11/2023

In the volatile economic environment of today, if done right, innovation isn’t just a buzzword; it’s the lifeline of the company. Corporations are constantly seeking ingenious ways to breathe life into groundbreaking ideas, and spin-outs are just one of many ways in which companies can make innovation a viable proposition. “Spin outs” typically refer to […]

The Innovation Thesis and its Structure

Posted by Dan Toma
On 14/06/2023

President Kennedy’s address to the joint session of the US Congress on May 25th 1961 can be viewed as the start of the space race: “… I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to […]

Setting Goals for Innovation

Posted by Dan Toma
On 24/04/2023

Setting goals for the innovation investment is critical if your company treats innovation as a business imperative activity and not just a nice to have that happens on the sideline. This said, setting goals for innovation becomes even more critical in times when resources are scarce and the company needs to reshuffle its priorities. Experience […]

Moonshots are Nice, but do you Have a Space Program? Building an Innovation System.

Posted by Dan Toma
On 19/04/2023

We believe that any company in the world can launch a moonshot providing that the project is sufficiently supported by the leadership of the company. But few companies have an innovation system able to constantly launch new innovations in the market.

Does Your Company Actually Need Innovation Accounting?

Posted by Dan Toma
On 21/03/2023

Many companies complain about the lack of innovation metrics but in many cases the lack of innovation accounting is not the most important thing the company needs to focus its efforts on.

Three Things Your Company Needs to Have in Place to Implement Innovation Accounting

Posted by Dan Toma
On 07/03/2023

You ability to measure innovation is tightly connected to the maturity of your company's innovation system. There are certain things you have to have in place to be able to implement and benefit from innovation accounting.

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