Why Disruptive Innovation Is A Bad Business Idea. And What Can You Do Instead
- Posted by Dan Toma
- On 28/03/2025
Selling a company on the need for disruptive or transformative innovation has always been a challenge. Some businesses simply don’t need it, others can’t afford it, and most struggle to justify investing in something inherently high-risk. The instinct to protect the core business—its efficiencies, margins, and financial predictability—often overrides the desire to explore bold new […]
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