Building Strategy as a Series of Experiments

Posted by Dan Toma
On 09/06/2025

Forward-thinking companies are replacing rigid roadmaps with continuous experimentation—treating strategy not as a fixed plan, but as a series of testable hypotheses. This shift enables faster learning, smarter decisions, and tighter alignment between innovation and strategy—essential for thriving in uncertainty.

Want to innovate? Start with a business case

Posted by Dan Toma
On 22/02/2023

Asking intrapreneurs for a business case or a financial forecast early on is useless. Or at least this is what the innovation community has been trying to convince corporate leaders for the past years. Countless articles were written on the topic and an endless flow of social media posts went out to convince leaders that […]

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